As creative and consulting boutique firm, we reach linear and unexpected results by creating systems of brand, products and services that instill a distinctly user experience.

Branding

The value of a unique brand that support market position is obvious. Discovering the essence, defining it and creating the experience is not so obvious. It takes some balancing of left and right thinking to arrive at the perfect place and unlock the magic.

Communication

Communication design attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes.

Product and Pack design

At Signaletic we conduct extensive research, collaborating with young creative as well as experienced designers to bring out-of- the box solutions. We also create a packaging that really reflects the qualities of the brand and the product inside it.

CASE HISTORY

Wayfinding

It all started in 2000 when we developed the first wayfind projects that has always been the perfect combination of various disciplines we love. It’s really exciting to create a system that has to be functional, pleasant and interacting with the architectural space.

Exhibition and Booth design

We design non-standard exhibitions, our priority is to find the right way to align a good concept, costs and cutting edge technology. We work to convey the qualities and the emotions that products bring with them, trying to touch different strings.

Website and Videoclip

We design website layout to complete and give full power to clients visual identity. Animation is a medium through which issues and scenarios can be explored in ways that are impossible to execute with live action filmmaking.

paolo_fontana_bw

Paolo Fontana works as Art director, Graphic and Product designer from over 20 years.

He completed visual identity projects, Btl and Atl tasks and various creativity assignment, developing museum exhibitions concept, trade fair booth and taylor-made sign systems projects for companies and public spaces.

Proposing technical and creative solutions in graphic and structural design aspects – from pure design sketches to managing a creative team – he collaborates with architects, artists and artisans adapting his visual experimentation approach to the new requirements.

shanghai

He works on industrial design projects for some companies based in Shanghai, proposing solutions – from design to prototyping, up to the local production check phases – in the office and stationary market sectors.

detour

He was Art director of the Fondazione March for contemporary art, taking care of the communication materials, exhibitions catalogues and workshops documentation, including the visual identity of the first three editions of Detour, a travel film festival.

macinino

From 2008 to 2012 he participated in various stop-motion videoclips for commercial and cultural projects, co-founding the ‘Macinino project

piona

Paolo designed some furniture elements partecipating in the first 3 editions of the Milan Design Week – Padiglione Satellite for young designers, as well as some international exhibition (Helsinky and Frankfurt fairs).

ied

He had experiences in the academic field, teaching in graphic design at some italian universities and private institutions.