From more than 18 years Paolo helds positions as art director as well as senior graphic designer, product designer and image consultant. He completed visual identity projects, Btl and Atl tasks and various creativity assignment, developing museum exhibitions concept, trade fair booth and taylor-made sign systems projects for companies and public spaces
Founding Signaletic in 2000, he proposes technical and creative solutions in graphic and structural design aspects, from pure design sketches to managing a big team, adapting his visual experimentation approach to the new requirements.
The synergy gained from the meetings with architects, artists, artisans and professionals from various disciplines, allowed Paolo to develope new forms of collaboration, related to product and interior design projects.
He had experiences in the academic field, teaching in graphic design history at some italian universities and private institutions.